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Ascend Capital Management

Elevated Hospitality

Ascend Capital Management brings an all-new energy to Flagstaff and Northern Arizona’s hospitality landscape. Our diverse portfolio translates into elevated, immersive experiences across a wide range of touchpoints: hotels, restaurants, retail, and more. With us, it's as much about the destination as it is each intentional moment of discovery, and we never settle for anything less than a genuinely amazing time. Ascend breathes new life into every step of the journey, and we want you along for the ride.

About Us

Renovation: Aiden by Best Western @ Flagstaff

Restaurant Partnerships & Concepts: Atria Restaurant

Brand Concept & Renovation: The Ellsworth Hotel Williams, Arizona

We Do It All

At the heart of our vision lies unparalleled guest experiences, in which innovative concepts and thoughtful designs reveal the unique charm of Northern Arizona. Across our diverse portfolio, each visit is crafted to become a lasting memory. And with proven expertise in management, acquisition, repositioning, and remodeling, we don't just meet standards in hospitality—we redefine them, ensuring every venture exceeds expectations.

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The Portfolio

Our work ethic and unwillingness to settle is exemplified by the range of our portfolio: we take on projects we believe in. We’re here to uplift and elevate, and we want you along for the ride.

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Join the Team

We’re here to create careers. Ascend Capital Management started as a family business, and we’ve kept that mindset as we’ve grown and diversified. If good vibes, a strong work ethic, and a wholehearted commitment to Northern Arizona are some of your best qualities — let’s talk.

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Invaluable

Ascend has always epitomized hard work, honesty, and quality for me. In business, having a reliable, relatable, and collaborative partner is invaluable, and that's exactly what we find in our partnership with Ascend. My personal favorite in the Ascend collection is The Ellsworth. This property was in dire need of renovation, and Ascend infused it with identity, transforming it into a narrative of Ellsworth and his significant contributions to the Grand Canyon. A stay at The Ellsworth more than just accommodation – it’s an immersive experience. Ascend truly embodies the philosophy that a hotel is more than just four walls and a bed. A great hotel should reflect and incorporate its destination, becoming a mirror of the community it resides in.

- Ryan Kennedy | Little America Flagstaff

Easy to Work With

Ascend Capital Management are easy to work with which is a huge advantage in a busy world. We’re a UK group tour operator and they fully understand the needs of the operator and the ins and outs of handling group tours; responses are also very prompt. Aiden by Best Western is featured on two of our series - just the fact you’re going to be staying in a retro Route 66 style hotel is a featured selling point for us. Great, new hotel retaining all of the feel of the old days.

-Richard Harrington | Newmarket Holidays

A One-Stop Shop

Jose, kudos to you and your sales team at Ascend. Thank you for providing a one-stop shop for all our tour group contracting in the Grand Canyon Gateway area. When it comes to Ascend Properties, my favorite is the Comfort Inn Williams. Its location on Route 66 is an excellent choice for our buses, as there is plenty to do and see along the Mother Road within walking distance, from iconic gas station souvenir shops to bars and restaurants. Having a trusted partner in Ascend, we can rest assured that when we book a stay for our groups, they will be guaranteed a pleasant and memorable experience.

-Richard Groesz | American Ring Travel

Never Fails to Impress

The Ascend Capital Management team never fails to impress - quick to respond, masters of negotiation, and they have a knack for finding solutions, all while keeping the guest experience front and center. Booking business at any Ascend property is a no-brainer for me; I know my guests will be in good hands. Personally, I love staying at their properties. I feel truly taken care of which makes every stay memorable, enjoyable and keeps me coming back to Flagstaff year after year!

-Maritza Lopez | Destination America

What's the word?

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Heritage Route 66 Motel
Getting Retro Restoration

Ascend Capital Management is spearheading the restoration of the Whispering Winds Motel in Flagstaff, a key Route 66 landmark. This project, honoring the upcoming centennial of Route 66, focuses on reviving the motel's historic mid-century modern design. Ascend Capital Management's commitment to this endeavor highlights its dedication to preserving and celebrating the cultural heritage of Route 66, ensuring the Whispering Winds Motel remains a cherished part of the iconic highway's legacy.

BWH Hotels debuts Aiden hotel
in Flagstaff, Arizona

BWH Hotels has opened the Aiden hotel in Flagstaff, Ariz. Signature to the brand, the Aiden by Best Western at Flagstaff captures the appeal of northern Arizona throughout the property.

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