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Ascend Capital Management

Always Elevating

Our unwillingness to settle doesn't go unnoticed, and we’re proud that the Ascend Capital Management experience resonates. Dive in to discover why we're a trusted name in the world of hospitality.

Media, content creators, and travel influencers — we always welcome partnerships, and look forward to showing you Flagstaff from the Ascend perspective.

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Award Winning News

Chef Rochelle Daniel to Debut Atria in Flagstaff

Coming this August to the heart of historic downtown, Atria (928-440-4377) is Flagstaff’s new home for seasonal, modern American fare handcrafted with farm-fresh, locally-grown ingredients. Housed inside an intimate, airy space at 103 N. Laroux St., the mission at Atria is simple: serve delicious, affordable food that guests will want to return week after week.

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Heritage Route 66 Motel Getting Retro Restoration

New owners are renovating the Whispering Winds Motel on Old Route 66 in Flagstaff. The 25-room motel was purchased on June 1 for just under $1 million, according to Coconino County records.

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BWH Hotels debuts Aiden hotel in Flagstaff, Ariz.

BWH Hotels has opened the Aiden hotel in Flagstaff, Ariz. Signature to the brand, the Aiden by Best Western at Flagstaff captures the appeal of northern Arizona throughout the property. 

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Arizona Mid-Century Modern Motels & Hotels

The Whispering Winds Motel was originally known as the Whispering Winds Motor Hotel. It was built in 1964. While the color scheme has changed, the exterior is intact.

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Award-winning chef serves up culinary delights at Parkway Grill

Parkway Grill, a cherished culinary institution with a four- decade legacy, is thrilled to announce a collaboration with the award-winning chef Rochelle Daniel. Daniel, the highly acclaimed chef/partner at the James Beard-nominated Atria restaurant in Flagstaff, Arizona, will grace Parkway Grill for a limited-time engagement bringing her innovative and artistic culinary capabilities to Pasadena.

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Aiden by Best Western Hotel Opens in Flagstaff, Arizona

BWH Hotels yesterday announced the opening of its newest Aiden hotel in Flagstaff, Arizona, offering guests a unique and unforgettable boutique experience in Northern Arizona. Signature to the brand, the Aiden by Best Western @ Flagstaff captures the appeal and aura of Northern Arizona through subtle touches throughout the property.

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fabAZ: Restaurant of the Week: Atria Flagstaff

Chef Rochelle Daniel has been a Phoenix favorite for years as the executive chef of Fat Ox. Now, she is flexing her immense culinary talent in Northern Arizona at Atria, which opened in Downtown Flagstaff over the summer.

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This Northern Arizona Mountain Town Is a Veritable Winter Wonderland in the Desert State

At the peak of Mount Humphreys, the highest point of the San Francisco Peaks and the state, is Arizona Snowbowl. The skiing and snowboarding destination, one of only a couple in the entire 48th state, is situated approximately 20 minutes north of Flagstaff, which makes the city a perfect base camp for a weekend of snow-driven activity. 

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Travel News: March 2023 Escape to Arizona and explore new openings in Tempe and Sedona

Spring break, spring training, a little R&R, or all three—seems like the Grand Canyon state’s dialed up the allure. Need more coaxing? How about a couple of highbrow cultural events, a Nordic spa under the stars, and a dreamy new hotel? Okay, Arizona, we hear you.

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De Viaje Por Arizona, Ese Gran Desconocido

Arizona vive –para muchos de nosotros– en algún lugar remoto de Estados Unidos y puede ser un concepto, derivado de su nombre, árido y además, lejano. Y aunque sí, el agua no abunda en los paisajes, quedé verdaderamente sorprendido de lo cercano que puede ser llegar a un lugar increíblemente hospitalario y con una belleza –hasta cierto punto árida– sin igual.

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